These days it doesn’t matter what you want to buy or sell, you can do it over the internet, as long as it can be found with a Google search! The way that Google decides which websites get the coveted top spots on the search page is a system called SEO, or “search engine optimization”. Figuring out how Google’s algorithms work and taking advantage of them has become important to maintaining a successful online marketing strategy.
It is a complicated art to master, and even though it is a popular business practice there is still some misunderstanding about how SEO actually works, and some misunderstandings surrounding it. The best way to implement the process for your commercial website is to engage the expert services of an SEO company that can easily take care of the whole thing for you so you don’t need to worry about it!
Unfortunately, the misconceptions that haunt SEO can be off putting to businesses that would otherwise be able to profit from having an SEO program, but are afraid to even attempt it! We will now shine the light of truth and reason on the most pernicious SEO superstitions that are still floating around in order to banish them once and for all!
“Google will hate my business if we try to use SEO!” – No, no, no! We aren’t sure how this silly rumour got started, maybe a rival company spread it as misinformation to sabotage their competitors! SEO is absolutely not a devious scam that will make Google despise your website optimization and punish you by putting your site’s organic search results on page 4! It’s ridiculous! The reality is that Google wants you to use SEO to optimize searches, it helps them determine your site’s relevance and award your rankings! If you simply follow their rules then Google SEO will lead you to profits!!
“Our main keyword must rank at #1 or we will be ruined!” – While attaining a presence high on Page One of the organic search results is a highly sought after goal that every SEO effort seeks to make happen, and ranking at first place is wonderful if you can achieve it, it is not something that can make or break your business! Just stop and take a breath- only one website can be #1 slot at a time, right? So, did all the others shut their doors and go out of business? Not a chance!
While it’s always admirable to aim for the top of the list, failing to do so just means you should keep trying! SEO is your friend, so use it!
Also Read: Jenkins in Depth: Automating Complex DevOps Workflows And Optimizing Builds