kamran sharief Business Intelligence: Social networks invaded our planet when a forest fire engulfed the entire forest. Everything and everybody is on social media to the point where we sometimes have to sit back and wonder how we would do without them.
Social media has also provided marketers with a wealth of data. They use this data to interact, segment, and target customers. The business use of social media has multiplied with increasing amounts of data.
However, it has become increasingly challenging to manage such a large amount of data. It is, therefore, more vital than ever to come to a reliable, quantifiable and defensible conclusion.
In simple terms, it has become essential to collect this data for low-cost analysis and visualization.
And this is where the business intelligence reporting tool helps us. With BI tools, companies can analyze large amounts of data and find important information that indicates customer behaviour.
Table of Contents
What Are Business Intelligence Tools?
BI tools are an essential part of marketing in any company. And like I said before, they help you analyze data. They help marketers understand trends and gain insights to ensure compelling and calculated decision making.
Some examples of BI tools are data visualization, dashboards, data warehousing, and reports.
Why Do Companies Use Business Intelligence Tools?
Today, big data is the backbone of the business. However, all this data cannot be of any use if we cannot understand it and use it to improve business results.
As big data began to pile on BI software, it gained popularity.
With BI, companies can generate, track, and compile data on a large scale. Companies can better understand their customers by standardizing, aggregating, and analyzing this data.
BI tools offer useful features and functions that make business easier. They also provide marketing guidelines and allow them to predict sales growth better.
Why Does Your Company Need To Use Business Intelligence Tools?
Data has become an indispensable tool. It has become central for all companies to have data under control. Other reasons are:
Smart Decision Making: BI tools help transform information into structured and analyzable information that leads to better business decisions and even better revenue.
Marketing Goals: Grow your marketing role by improving sales information. This information will help fine-tune your marketing campaigns and, in turn, make them more profitable and effective.
Deliver an exceptional customer experience: BI tools provide companies with customer information that they can use to segment and identify profitable customers. It also helps attract the right leads and meet growth goals.
Increase productivity: BI tools help automate tasks, prioritize work, and refine processes to improve business productivity.
Data Accuracy and Compliance: BI tools help companies centralize data and uncover inaccuracies at higher costs and all types of brand damage.
Higher ROI: Companies achieve a significant improvement in their ROI when all points achieved. In the business world, sales, day-to-day efficiency, CX, and future strategies drive performance.
Once you are ready to use business intelligence tools, you need to find the tool that suits your business needs. That’s where we have collected a list of the best business intelligence tools to help you choose the best.
The Best Business Intelligence Tools On The Market
1. SAP Business Intelligence
SAP Business Intelligence is one of the most useful and practical tools for advanced analytics solutions. This tool offers a wide variety of capabilities, including real-time BI analytics, planning, predictive analytics and machine learning.
Features that make this BI tool incredibly unique are data visualization, analytics applications, reporting and analytics, office integration, and mobile analytics.
SAP is a robust software and offers countless features for all roles, including IT, end-use applications, and administration.
Properties:
- Flexible and transparent solutions
- Integration into any system
- Modular concept
- Easy setup and use of space
- Enable a next-generation database system
- Combine analytics and transactions
- Provide on-site support
- Provision of cloud deployment
- Simplify your data warehouse architecture
- Easy integration into SAP and non-SAP applications
SAP is an integrated BI software that is best suited for an enterprise-grade application for open client/server systems. Its established standard provides companies with the best solutions for managing business information.
2. Sisense
Sisense is a web-based end-to-end business intelligence platform. Due to its approach to processing analytics, it provides fast data exploration and analysis.
The platform unifies data from all sources and collects, integrates and visualizes it for better data management. It also offers real-time data sources with intuitive dashboards and reports.
Features include artificial intelligence, business performance management, web analytics, data visualization, reporting, and predictive analytics.
This tool collects all the essential information of a company from all sources and then combines it into a single repository.
Properties:
- End-to-end BI solution
- Local or cloud installation
- Access to the web and mobile devices
- Quick data analysis
- Scalable
- Integrate data from multiple sources
- Simplify your workflow
- Real-time interactive dashboards
- Cross-platform insights and visualizations
- Advanced analysis
Sisense requires no special user training and is suitable for businesses of all sizes and in a variety of industries.
3. Zoho Analytics
Zoho Analytics is a cloud-based self-service BI platform. The platforms help connect a variety of sources to collect data and automatically combine them from popular commercial software.
It provides an extensive range of functions, including chart types, reports and dashboards, self-service BI, integrated analysis, drag and drop interface, scheduled data backup, multilingual support, data imports, email programs and much more.
However, some features that differentiate Zoho Analytics from others are the features, such as AI assistants to facilitate collaboration, Android apps for mobile devices and options for third-party integration.
This software is also very popular with businesses as it includes real-time visibility through various reports.
The drag-and-drop interface, widgets, and graphics allow users to create a custom dashboard. Also, team members can exchange data and collaborate on tables and reports.
It can integrate with other applications including Microsoft Dynamics CRM, Hubspot CRM, Facebook, Twitter, YouTube, Google Analytics and more.
Properties:
- Cloud-based
- Self-service
- Installed locally or in the cloud
- Access to mobile and cloud systems on site
- Collect data from multiple sources
- Automatic data feed synchronization
- Drag and drop tools
- Dashboards, visualizations and reports
- Share reports and dashboards across apps and websites.
- Collaboration workspace
The drag and drop tools available in the software for creating dashboards, visualizations and reports do not require any technical knowledge. After all, the platform is suitable for all business types, sizes and industries.
4. Tableau
Tableau is an excellent self-service BI and analytics platform for data discovery and visualization. Provides easy data analysis, visualization and sharing.
What is unique about the platform is the ability to analyze data and present it in dashboards and reports. It allows for generating relevant knowledge and exploring new opportunities.
Other features include filter data, a list of native data connectors, data notifications, mobile dashboards, dashboard comments, automatic updates, server REST API, metadata management, and much more.
Like others, this one also offers an option for on-site installation. It also helps companies collect data from multiple sources, such as SQL databases.
Properties:
- On-site and fully hosted
- Installs on-premises, in the public cloud, and on Tableau.
- Access to the web and mobile devices
- Provides intuitive and self-service analytics
- Integrate data from multiple sources
- Real-time visualizations
Non-technical users can also use this tool for intuitive and self-service analysis.
It can customize for various industries such as education, communications, banking, healthcare, technology, real estate client database template, and manufacturing.
It also offers three different products: Tableau Desktop, Tableau Server, and Tableau Online.
5. Yellowfin BI
Yellowfin BI is an end-to-end analysis platform and business intelligence tool. The platform combines visualization, machine learning, and collaboration to make it easy to evaluate, track, and understand data.
With intuitive filtering, the flexibility of this tool allows you to filter tons of data and open dashboards.
Offers data preparation, AI-powered dashboards, analysis and collaboration via reports. Your dashboard shows real-time data and information breakdowns.
Properties:
- Intuitive, web-based end-to-end tool
- Local or cloud installation
- Access to the web and mobile devices
- Single components
- Integrated analysis suite
- Integrate data from multiple sources
- Offers an intuitive drag and drop interface
- AI-powered dashboards
- Collaboration through reports and visualizations
- Access to and monitoring of business-related data
- Interactive reports
- Supports the business decision-making process
It works on-site or in the cloud, depending on the company’s needs. It’s a single, integrated solution designed for companies in different industries and companies of all sizes.
6. Oracle BI
Oracle BI is an end-to-end BI tool that provides integrated data integration, analysis, querying and reporting, as well as alerts and management.
Features include almost all BI features like dashboards, alerts, proactive insights, ad hoc features, and more.
The tool can help simplify your analysis strategy by standardizing on an integrated platform. It also centralizes data models and metrics for a comprehensive representation of the business.
It also helps executives access and examines data securely. Statistical and forward-looking questions allow vital decision-makers to find answers. It will enable creative storytelling with its visual analysis for any company.
Properties:
- Establish a direct connection to other Oracle sources
- Big data for broader analysis
- Hundreds of predesigned functions
- A quick analysis with R scripts
- Extensive data mashups.
- Cloud or local installation
- Build mobile analytics apps without code
- Create apps that respond to any device
- Offer memory enhancements
- Faster query performance
This tool is ideal for companies that need to analyze a large volume of data.
Conclusion:
In this blog, we try to cover the best business intelligence tools. However, it is important for any company to first consider its specific requirements before choosing a new tool.
While most of these above tools have many similar features, other differences can make a big difference.
Instead of just finishing a tool based on your review, sit down with your teams, highlight your needs, and then choose the right one.